Ruben chose to go with the reputation of negative instead of arguing the merits of his campaign. The people want new - this is clear. He never used this simple reality to his advantage.
Had Alex Dominguez and Yolanda Begum instead of being so hateful and negative simply educated people about the Margarita Ozuna case the result would have been the same. All of this extra nonsense muddied the waters and has now created problems for both of them. It was not necessary.
All Ruben has to do is make clear in his ads is it was his efforts which created the testimony which brought about the indictment of Margarita Ozuna and the end of the politiqueras harvesting mail-ballots. The campaign is simple and clean. His ads can take from the testimony in the trial transcript used by the AG to obtain Margarita Ozuna's, indictment and then mix the testimony with the indictment.
RUBEN PENA BRINGING INTEGRITY TO THE ELECTION PROCESS -
a simple campaign which is truthful and without the need to trash his opponent with lies and deception.